Trance Between Sips


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world is my dustbin, the Iindian mentality

“…what thrills me about trains is not their size or their equipment but the fact that they are moving, that they embody a connection between unseen places.”
― Marianne Wiggins

The Jammutavi express lands an hour late, that means the goa express waits outside the Pune station for an hour. That in turn means the passengers are in a limbo tensed up.

When the train finally arrives and we get into the train, the coupe we realize is blocked by a steel trunk, that nobody seem to own.

Out of sheer frustration we get the trunk disembarked and we occupy our seats only to find peanut shells, paper cups and coke bottles strewn. We requested one of the freelance cleaners to clean up the place and handed him a Rs.100/- currency for doing such an efficient job. He not only swept the place clean, and mopped it with disinfectant. He collected the garbage and disposed it to the garbage bin and gave another large recycle black bag, where we could collect our garbage without messing the place up.

With this exercise done all that we wanted was a sip of tea. Like Diode smith said

“I shouldn’t think even millionaires could eat anything nicer than new bread and real butter and honey for tea.”
Savouring the ginger tea, it was so relaxing and soothing, once the tea was drunk we just put our cups into the refuse bag. Of course I did not bother to think further

Between the sips, the mind is in a trance like state ideal to put in a message. I am not talking about the gory once like the one on the cigarette containers, something very simple, something that says

When done dispose into a refuse bin.”

Banega swach bharat is a distant call and does not let us take responsibility, I would just say, #IDon’tPolluteDoYou.

Maybe it is a good idea to call up http://www.gingercup.com ask them how would they handle this? I mean it is one of corporate social responsibility of indian railways on one hand, it is about being a responsible citizen on the other.

The normal way that http://www.gingercup.com  work is they use the 3-5 mnts trance between the  beverage sip, to get a message across. Of course most of their audience are targeted and monitored but how would they do it here? since we are trying to elicit responsible behaviour from the travellers. Yes one cup of free beverage might help, but how about the flyer.

Imagine a flyer that shows the collection of garbage, how it effects the landfill, how the entire thing facilitates onset of disease, well now getting that flyer across may be difficult. Flyers in the form of graphic novels might be an interesting option to try.

Just in case you are wondering what an recycle reuse freak like me is talking about, I mean using paper cups, that is bad for micro-economics, agreed, but Gingercup uses food grade paper. And the logos that they print are of ink passed by the F&B department.

As of now.. “My hour for tea is half-past five, and my buttered toast waits for nobody.”  Let me pick my GingerCup

 

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